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Hawthorne & Heaney for Alexander Wang

March 3, 2016 by Natasha Searls-Punter

Hawthorne & Heaney for Alexander Wang London Hand EmbroideryNew York Designer Alexander Wang has been encorporating embroidered statements into his most recent denim collection so for one weekend only, Hawthorne & Heaney has been providing the embroidery so customers can have their items personalised in the flagship. This took place last month where the Hawthorne & Heaney team rocked up to Alexander Wang’s London flagship with our machine.Hawthorne & Heaney for Alexander Wang London Hand Embroidery

All the pieces from the collection had quite provocative slogans encorportaed into them, so customers had a choice of some that had already been featured in the collection, or to modify to their own taste. The below images are from the collection from Alexander Wang Instagram:

Hawthorne & Heaney for Alexander Wang London Hand Embroidery

The event was also running in the flagship in New York too, see more details from the high snobiety website…

Hawthorne & Heaney for Alexander Wang London Hand Embroidery

 

Filed Under: Embroidery Tagged With: alexander wang, cad, Collection, denim, embroidery, event, Hawthorne & Heaney, London, machine, promotion, slogan, statement

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