The Hawthorne & Heaney team have been busy making themselves known again this weekend by getting out and about with the public. This event was with Farah Vintage, a very well established mens wear brand, in their Covent Garden Store. Farah Vintage was established back in 1910 in Texas making blue chambray shirts for 35cents! The Utilitarian functionality of their items made them popular with the 1970’s Mod culture, an aesthetic that can still be felt today in their collection. This connection with music has been consistent as they have been sported by bands such as Pulled Apart by Horses, Bombay Bicycle Club, Editors and many more.
In honour of Fathers Day, our team was furiously embroidering personalised initials onto shirts for those who wanted to add the personal touch to their gift. The Farah customers were willing to be quite individual about their monogramming, choosing interesting placements for their initials along side the traditional cuff position. Our embroiderer used the traditional transfer technique to apply the design, then works into the shirt on the frame free hand. You can see the stages of the process below: