In addition to our own classes and exhibiting work at Anderson and Sheppard, we also were demonstrating goldwork at Smythson’s LCW event. They had a series of craftspeople set up in store to show some of the process that their items go through.
At the front of the store, Meg was positioned, drafting and embroidering the Smythson’s ‘S’ into a bespoke badge. This piece will have been drafted, raised, appliqued and embroidered with cutwork bullion.
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On another counter, one of their book binders was stationed, explianing the properties of the binding process that thie products go through, the importance of using 2 types of glue for each piece and why they have maintained their hand processes over using machines. Finally they had another lady applying the tissue linings into their envelopes which also all done by hand.
They also had a lady doing freehand calligraphy, where you could write down your name for her and she would draw it out on a card for you to take home.
Central Saint Martins graduate and one of London’s newest emerging designers, Molly Goddard, is holding a new, interactive exhibition at Greenwich’s NOW Gallery where you are invited to sit and embroider one of her floor to ceiling tulle dresses for free. When an opportunity like this comes up we just had to go and check it out for ourselves!
In one large, sunlit room, the six colourful oversized dresses hang from the ceiling on pulleys so that the whole length of the dress can eventually be covered. You are encouraged to sit on one of the chairs around the dresses and embroider absolutely anything you like on them.
For Molly, the exhibition is about people ‘enjoying doing something with their hands’ and she hopes that people from all walks of life will come and make their mark on one of her dresses.
Around the room are simple and clear instructions for basic embroidery stitches, meaning anyone from an absolute beginner to an embroidery artist can come and express their creativity on the dresses. This is such a lovely way for everyone to experience embroidery and is a fun way to introduce people to the traditional craft. The whole exhibition is also very child friendly with blunt, plastic needles and scissors attached to a chain in the centre, making it an excellent activity for the whole family to take part in.
Collecting a oversized needle and some thread from the central podium, I chose a blank space and began to stitch directly onto the tulle. The whole experience was very relaxing and there was no pressure on what you did with the thread so you could just experiment and let your imagination run wild!
Each little stitch helps the dresses to grow and evolve and it was very exciting to be able to add my own personal mark amongst all the others in what feels like a huge community project.
The exhibition only opened and already the bottom of the dresses are filling up with an array of interesting designs and colour from a variety of different people. I can’t wait to see what they will look in February when the exhibition closes and one of the dresses will be auctioned off for charity.
Don’t miss out on your chance to be a part of this very unique interactive art installation!
The exhibition runs from 4 November 2016 to 19 February 2017
Earlier this month, we had the opportunity to work with the lovely people at Monki Jeans on their customisation event. Hawthorne and Heaney were in store stitching for the launch day where customers could have their denim hand embroidered with an initial or a little symbol.
As per our usual event, the customers had a choice of fonts and colours for their personalisation.
Quite a few people decided on the classic white on denim look for their embellishments.
Whilst others vamped up bolder, already embroidered designs with their personal monogram.
If you are looking to have something similar done to a garment of your own, or hold an event of a similar nature then get in touch with us.
It may only be August, but Hawthorne & Heaney have already done our first monogramming event for Christmas 2016. The Debenhams PR team, in conjunction with Reverb held their Christmas in July event in a beautiful house in Fitzrovia where we were providing our machine monogramming services.
The launched their Christmas ranges which included fashion, homewear, lingerie and more. Our embroiderer Pearl and her assistant Chelsea were adding initials to pyjamas and hankerchieves for the attendies while they explored the rest of the event.
Debenhams guest designers such as Patrick Grant and Julian McDonald were there to talk to the attendies about their collections. The team chose two of our classic fonts in a range of 5 colours for people to personalise their pieces with.
All in all it was a very busy day, with plenty of glitz and glamour that has set the bar for the rest for the events to come later in the year.
New York Designer Alexander Wang has been encorporating embroidered statements into his most recent denim collection so for one weekend only, Hawthorne & Heaney has been providing the embroidery so customers can have their items personalised in the flagship. This took place last month where the Hawthorne & Heaney team rocked up to Alexander Wang’s London flagship with our machine.
All the pieces from the collection had quite provocative slogans encorportaed into them, so customers had a choice of some that had already been featured in the collection, or to modify to their own taste. The below images are from the collection from Alexander Wang Instagram:
London’s historic deparment store, Harrods was hosting a day for Stella McCartney’s ‘Stella World’ last week. Hawthorne and Heaney were invited to take part in the event by offering free personalised monograms onto the range of lingerie.
Around the store there was plenty to see and offers to be had on the whole range of Stella McCartney products, from bags to dresses, underwear to trainers.
Here is just a little example of one of the delicate monogram that were stitched ‘while you wait’:
On October the 8th, Hawthorne and Heaney set up a monogramming service in Guess, Regent street for their denim promotion event with Glamour Magazine.
Alongside monogramming, the event also offered tutorials on denim customisation, and a photo booth.
The monogramming was free of charge with any denim purchase. Jeans were the most popular item to embroider, which were offered in three different postpositions. This one in particular looked very smart.
Monogramming is a great way to personalise a pair of jeans, and is becoming more popular amongst well known high end and high street brands. The colours offered on the night were either red, or white to match the stores branding, and looked very smart in the classic London font.