Hawthorne & Heaney Events presents… ‘Heads Up’ at Liberty London


Internationally converted department store, Liberty London has just run a hat and headwear promotion called ‘Heads Up’, for which Hawthorne & Heaney provided monogramming services on its first day. Featured in ES magazine as shown below, the promotion features lots of big names in Headwear such as Eugenia Kim, Jennifer Behr and Awon Golding. This continues Liberty’s reputation for innovative promotions to encourage traditional skills and interesting brands. Following the success of our monogramming event at Liberty with Liberty scarves and MiH jeans last year, it is exciting to push the expectation of where you would find monogramming, not just on shirts and handkerchiefs but to jeans, hats and more!

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For Wednesday afternoon and evening, we had one of our expert embroiderers stationed in the heart of Liberty, creating these tiny monograms into the rim of hats from the collection. A lovely way to add a subtle but personal touch to a distinctive item or to make a gift extra special.

The monogram is hand drawn, and transferred onto the ribbon in the traditional way before being meticulously hand embroidered. The method hasn’t changed for quite a number of years to say the least so it is a very low tech process, perfect for fascinating spectators as they can watch the letters form stitch by stitch. It’s great to see peoples reactions when they see the skill that goes into adding these little touches. Below you can see the frame and equipment used and a little fancy needle work from our embroiderer showing off her satin stitch.

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And here a few examples of the finished articles!

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Natasha SP @ Hawthorne & Heaney